Avon Products, Inc. has announced a partnership with award-winningactress, Jacqueline Bisset, who will serve as the face of the ANEW Platinum line. This new skin care line for women 60+ from Avon’s ANEW line was developed to recapture the appearance of youthful contours and will debut this fall through Avon Representatives.

“I am excited to be working with Avon on the ANEW Platinum Collection, as it specifically addresses the needs of women with my skin care concerns,” says Bisset. “I want a skin care product that makes my skin look as young as I feel. ANEW Platinum helps recapture the definition and tone of younger skin.”

“Jacqueline embodies everything the ANEW woman aspires to be–beauty, poise and sophistication,” says Andre Baradat, VP, global skin care marketing, Avon. “We are thrilled to have such an amazing international beauty icon as the face of our new breakthrough ANEW Platinum line.”

The ANEW Platinum Night Cream and Serum will be available beginning November 2010 in conjunction with an advertising campaign featuring Bisset. She will also appear in the pages of the Avon brochure for ANEW Platinum also beginning in November.